Moving on to the auction process of your business liquidation, there are many things to consider before you begin, one of the first things that you will have to do when moving forward with your liquidation auction will be to set a date for your auction. A well-chosen date and time can really help you get the most out of your liquidation auction. The first thing you will want to do is to think about whom your auction items are going to appeal to. For example, if you are a restaurant business that is liquidating your company items, you are likely going to want to target other restaurant or bar owners to buy your items, now of course no targeted audience should be exclusive, but you can have an idea of who is going to be interested in your items. The first thing to do is going to be picking a date and time that works for those people. Choose your dates and times wisely based on who is going to be likely interested in participating in your liquidation auction. The second thing that we would encourage you to consider would be to invest in proper marketing for your auction. When it’s time to put on your auction, good marketing can help you immensely in getting the most out of your items – even in the liquidation process. Making a small initial investment will likely help your return be so much larger and greater when the time comes for your items to be sold. If you have chosen to work with a professional liquidation company we would encourage you to first and foremost see if they offer any marketing options for your liquidation sale, if they do, it simplifies the process by using a company that is already involved in this important process. If not, do some research on companies that offer marketing for short-term projects like yours. In the beginning of your marketing efforts be sure to invest some time in capturing good images, as well as writing some good descriptions that describe your items well. Another thing that is smart to do is to spend some time with your team and brainstorm of your marketing goals for the auction, how much do you want to spend, what do you want to do and who do you want to reach. These goals will help point your marketing process in the right direction so that you can get the most out of your auction sale.